Why we charge a delivery fee (and what it actually pays for)
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Some Sydney grocery delivery options advertise free delivery. We don't, past a minimum order. This is the honest reason why, not the marketing version.
Delivery isn't actually free anywhere
When a store advertises free delivery, the cost of running that delivery hasn't disappeared. It's either priced into the products themselves, spread across a large enough order volume to absorb it, or run at a loss that isn't sustainable long term. None of those are secrets exactly, but none of them get said out loud either.
We'd rather charge the fee directly and be clear about what it's for, than fold it into product prices and call the delivery free.
What the fee actually funds
One team sources, packs, and delivers every order themselves, on fixed days you can plan around, rather than whichever partner store happens to be free that day. That reliability costs something real to run: a driver, a vehicle, a route, and the time to pack an order properly rather than rush it.
The fee funds that directly. It's not a cost we couldn't avoid and grudgingly pass on. It's what a dependable weekly delivery actually costs to run well.
What we won't do
We won't advertise free delivery and quietly raise product prices to cover it. We won't cut corners on packing or substitution to protect a delivery margin we're not charging for upfront. And we won't tell you the fee funds something it doesn't.
The middle path: free delivery above a minimum order
Orders over a set minimum qualify for free delivery, shown clearly at checkout. Smaller orders carry a small flat fee. This isn't a discount trick, it's simply where the economics of a single delivery run actually make sense without a fee.
Send your list
If you'd rather see the exact numbers than take our word for it, everything's shown clearly at checkout before you confirm. Message us on WhatsApp with your list, in whatever language is easiest, and you'll see the full price, delivery fee included, before anything's charged.